Tumbling Towards Stronger Client Relations

It is no longer a secret that the economy is abysmal.  We can run but cannot hide from dismal consumer confidence figures.  We can rejoice in some housing sale activity or wince when we read that mortgage activity is now at levels not seen since the last century.  We can believe that the situation is improving or look at ever decreasing fuel demand and realize nobody is working and nobody is driving.  None of these activities though will help you increase your own stake in whatever segment you operate.  What may help is a well-timed gift to a favored client when they least expect it.  Around this time of the year it has always been customary to give items to your clients but with the economy being so bad for the last few years it is no longer expected.

By seizing on the opportunity the economic situation currently presents you have the ability to impress your customer.  By selecting a value oriented product like the 16 oz. Color Touch Stainless Tumbler with either their or your logo on it you can capture your targets attention.  By utilizing an item that they have not already been deluged with for the last couple of years you increase the impact of your action.  Also highly perceived the 16 oz No-Slip-Grip Tumbler is another one of a kind combination of color and design.  This is directly related to the fact that the manufacturer owns and operates their own factory instead of buying from the same factory as bundles of other suppliers.  What ends up happening is a mess of similar products under various names and printed with varying degrees of quality.  The 25 oz Curvaceous Stainless Bottle is a one off style that you will not see in the current market year.  It has a slender and curved body that makes it easy to grip but also sets it apart from others.  All three of these items are not only boxed but are shrink wrapped.  We like to see shrink wrapping on any type of item that will be used for consumption because it keeps dust and debris off the surface during and after shipping.  It also extends the shelf life so that in six months when you hand it to a new prospect the tumbler looks like it just rolled off the factory floor.

It will take another two months before economists realize the much feared double dip has occurred to some extent.  The degree to which the economy bounces will determine how much of a dead cat bounce has been occurring.  The sudden and unexpected drop in consumer confidence coupled with the decrease in fuel consumption at an accelerated rate points towards an economy slowing down once again from the more brisk pace of the third quarter.  With Broder Bros. releasing sales figures that show an over 25 percent drop in sales for the last quarter there is no doubt the pain being felt by many distributors is going to continue into the new year.  The question for the entire economy will be answered quickly as the initial retail sales figures leak out in the coming weeks.  Updated to fix errors.