Maintaining a Stainless Reputation with Clients

There has probably not been a more difficult economic time in post depression America.  The ever decreasing oil consumption numbers released today only further demonstrate how far the economy continues to fall which makes successful connection with your clients incredibly important.  Using the right tools for the job are as always important.

Putting a logo on a product and handing it to your client is an age-old tradition at this time of the year.  The 16 oz. Tread-on-Me Tumbler does it in style not often seen in this industry.  With so many just reselling the same items from the same overseas factories the styling stands out.  The  earth tones of the 16 oz Stainless Steel Tumbler gives  a brushed or polished look that we have not seen previously.   Of course it is also offered in the contemporary color combinations and like all of these tumblers is provided with a gift box.  There are different grades of stainless, the 18/8 is one of the stronger and provides decent insulation.  However the Stainless 21 oz. Super Sip Bottle is single walled which means there is only the most basic of insulation but still stainless provides significantly more value and perceived value over aluminum or plastic.  One of the more lasting trends of the past year has been the inclusion of standardized graphics as an available option.  The 25 oz. Stainless Wave Water Bottle includes neat wave-like graphics along the bottom of the water bottle that are available in various colors.  This makes it easier for standard text or a boring logo to really “pop” as part of the presentation.  What we like about this bottle is that the graphics are not over done and are also not so flamboyant that they would overpower existing logos.

The news today on the economic front paints a picture in stark contrast to recent news in the markets.  Until jobs are created there is absolutely no chance of a meaningful recovery.  Despite the random rantings of market cheerleaders todays oil report screams a long period of depressed economic activity.  The fact that the alleged experts continue to botch their predictions would make one question the entire purpose behind any of their actions.  After millions of new cars flooded the market in the last month or two it would be easy to assume the glee felt by new car owners would lead them to drive more than usual.  That and the busier fall work season and beginning of the season travel time should have resulted in increased travel and consumption.  Despite all of those factors the rate at which we are using fuels continues to drop sharply over the already depressed levels at this time last year.  The truth to the matter is that although the number of people losing jobs is slowly decreasing the overall number that are out of work or that have given up finding work is likely at historic highs.  Until we begin to see a stabilization to the drop in fuel consumption any thoughts of an economic recovery is absolutely foolish. 

As we talked about in Finding your way through sales adversity anyone that intends on staying afloat in the current economy will need to utilize every tool at their disposal.  Times are tough, they are getting tougher in many industries and once the sugar high of the stimulus wears off things will once again go quickly in the wrong direction.